The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one’s style on a website or Instagram account. Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible.
Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers’ collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with publics in real time, and tailor their clients’ brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, WordPress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta’s PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
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Catalogs and department stores now carried “stout” size clothing lines with dresses, tops, coats, and shoes in designs that were more flattering to the fuller figure. Beauty tips and fashion advice books were full of Do’s and Don’ts for dressing a woman’s best.
…because there are a lot of denim options out there so shop our top 14 picks for mens jeans this 2018 and show up to any event loing right. We’re throwing the “rule bo” out the window that claims you can only wear light colored jeans in the spring and summer. We weren’t great following rules […]
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The women’s liberation movement, Second wave feminism made the miniskirt became popular. Women had entered the workforce during World War II and many women soon found they craved a career and life outside the home. They wanted the same choices, freedoms, and opportunities that were offered to men.
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Furthermore, political also made much impact on the fashion trend. For example, during the 1960s the economy had become wealthier, divorce rate was increasing and government approved the birth control pill. This revolution inspired younger generation to rebellion. In 1964, the leg-baring miniskirt has become a major fashion trend of the 1960s. Given that fashion designers began to experiment with the shapes of garment, loose sleeveless, micro-minis, flared skirts, and trumpet sleeves. In this case, mini-skirt trend became an icon of the 1960s.
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While we definitely know glittery boots are “in” right now and so is wearing red, we took things one step further and predicted the next big need-to-know trends. That way, you can adequately prepare your shopping list. Read on to see the 10 major styles we think every fashion girl should know for 2018.
American fashions in the early years of the decade reflected the elegance of the First Lady, Jacqueline Kennedy. In addition to tailored skirts, women wore Stiletto heel shoes and suits with short boxy jackets, and oversized buttons. Simple, geometric dresses, known as shifts, were also in style. For evening wear, full-skirted evening gowns were worn; these often had a low décolletage and close-fitting waists. For casual wear, capri trousers were the fashion for women and girls.